Xiaohongshu Tightens Rules on AI Content: Label It or Lose Visibility
Xiaohongshu Implements Strict AI Content Labeling Rules
In a significant move to combat digital deception, Xiaohongshu has rolled out mandatory labeling requirements for all AI-generated content on its platform. The Chinese social media giant, often described as 'China's Instagram,' is taking a hard stance against the growing misuse of synthetic media.
Why This Matters Now
The decision follows numerous reports of creators using AI tools to produce convincing fake videos and images of public figures. These deepfakes aren't just violating privacy rights—they're eroding trust across the entire platform. Imagine scrolling through your feed only to wonder: Is this real or AI-generated? That's exactly the confusion Xiaohongshu wants to eliminate.
What Creators Need to Know
1. Mandatory Disclosure
Every piece of content containing AI-generated elements now requires an explicit label. The platform has built this declaration directly into the posting workflow—you'll see the option when uploading new content.
2. Automated Enforcement
Xiaohongshu isn't just relying on honest disclosures. Their detection algorithms will scan for telltale signs of AI manipulation. Get caught posting unlabeled synthetic content? Expect two consequences:
- An automatic AI tag added by the system
- Significant reduction in your post's reach
3. Zero Tolerance for Abuse
The rules get tougher for malicious cases:
- Fake celebrity content: Immediate account suspension
- Manipulated classic works: Removal plus penalties
- Label-evasion tutorials: Permanent bans
The message is clear: Play by the rules or risk losing your platform presence entirely.
Behind the Policy Shift
This isn't just about compliance—it's about preserving what makes social media valuable. Authentic connections suffer when users can't distinguish reality from simulation. Xiaohongshu's move mirrors global trends, with platforms worldwide grappling with similar challenges as AI tools become more accessible.
The policy also serves as a protective measure for creators themselves. Proper labeling ensures ethical artists using AI tools appropriately won't get lumped in with bad actors.
Key Points at a Glance
- Mandatory labeling for all AI-generated/synthetic content
- Algorithmic detection will identify undeclared AI posts
- Traffic penalties applied to violators through reduced distribution
- Account bans for severe cases including fake celebrity content
- Tutorial prohibition on methods to remove or bypass AI labels
