Google Introduces AI-Powered Flight Deals for Cheaper Travel
Google Launches AI-Powered Flight Deals for Flexible Travelers
Google announced today the launch of Flight Deals, a new artificial intelligence feature in its Google Flights service designed to help travelers find discounted airfare through natural language searches. The tool arrives as regulators continue to examine Google's position in the online travel search market.
How Flight Deals Works
The system uses a customized version of Gemini2.5 to process free-form travel queries such as:
- "One-week culinary destination this winter"
- "10-day ski vacation with fresh powder"
Results are prioritized by:
- Percentage discount (highest savings first)
- Price (lowest fares when discounts are equal)
- Base price (for non-discounted flights)
Google notes that due to frequent airfare fluctuations, results may change rapidly.
Regulatory Context and Rollout
The launch comes as the European Commission investigates potential anti-competitive practices in Google's travel search results. In response to Digital Markets Act requirements, Google is reportedly considering adding price comparison features.
The beta version will debut next week in:
- United States
- Canada
- India
Privacy and Industry Impact
Search queries will be recorded in users' MyActivity history, where they can be managed or deleted.
Travel competitors like Booking.com and Expedia already offer AI trip planning tools, but Google's massive search traffic could significantly disrupt the market if its tool proves effective.
The classic Google Flights interface remains available with recent updates, including the ability to exclude basic economy fares for U.S./Canada routes.
Key Points:
- New AI-powered Flight Deals feature uses natural language processing
- Targets flexible travelers with personalized flight recommendations
- Results sorted by discount percentage then price
- Beta launching in North America and India amid regulatory scrutiny
- Competitors already offer similar AI travel planning tools