Chow Tai Fook Embraces AI Revolution in Jewelry Retail

In a bold move blending centuries-old craftsmanship with modern technology, Chow Tai Fook Jewelry has deployed an army of digital assistants across its global operations. The Hong Kong-based luxury retailer partnered with Volcano Engine to create the "AI A Fu Intelligent Agent Family," transforming how employees work and customers shop.

Digital Workforce Takes Shape

The numbers tell a striking story: since late 2024, Chow Tai Fook has implemented 351 specialized AI agents serving departments from marketing to HR. These digital helpers have already facilitated millions of conversations with staff, automating routine tasks and freeing human creativity for design and customer engagement.

"Our collaboration represents more than efficiency gains," explains Zhang Hongguang, Chief Digital Officer at Chow Tai Fook. "We're reshaping how jewelry professionals interact with technology daily."

Meet the AI Family

The flagship "A Fu" agent serves as a versatile workplace companion, offering:

• Instant answers to industry-specific questions
• Multilingual translation capabilities
• Creative support for marketing content
• Real-time market intelligence updates

Specialized versions tackle department-specific challenges:

• Finance A Fu: Streamlines reimbursement processes
• IT Helpdesk A Fu: Provides instant tech support for stores
• HR Assistant: Handles routine employee inquiries

Customers Get High-Tech Glamour

The innovation extends beyond back offices. Shoppers can now:

• Virtually try on pieces through AR mirrors
• Receive personalized recommendations from AI sales assistants
• Access detailed product information instantly

The AR try-on feature particularly stands out, allowing customers to visualize how different pieces would look without physical handling - crucial for both hygiene and convenience.

What's Next?

Looking ahead, Chow Tai Fook plans deeper AI integration:

• Enhanced design collaboration tools
• Smarter inventory management systems
• Hyper-personalized customer experiences

The initiative signals a broader transformation sweeping the luxury sector as traditional brands embrace digital innovation without compromising their heritage.

Key Points:

• Chow Tai Fook deployed 351 AI agents across global operations
• Over 24,000 employees now use these digital assistants daily
• AR virtual try-ons enhance customer experience The partnership reflects growing convergence between luxury retail and advanced technology