At the Google I/O 2025 conference, the tech giant unveiled its groundbreaking "Try On" experiment, now rolling out to more users across the United States. This innovative feature leverages generative AI to transform how consumers shop for clothing online, offering near-instant virtual fitting capabilities.

Revolutionizing the Shopping Experience

The system utilizes Google's advanced image generation model tailored specifically for fashion applications. Users simply select garments on Google Shopping, upload a full-body photo, and receive photorealistic try-on results within seconds. The technology accurately renders fabric textures, draping effects, and fit - drawing from Google's database of 50 billion global products to ensure accuracy.

Currently supporting skirts and pants, the platform plans to expand to tops and outerwear soon. This represents a significant upgrade from traditional e-commerce displays where customers rely on static images or standardized model photos.

Smart Shopping Features

The platform goes beyond virtual fittings with its natural language search capabilities. Shoppers can input complex queries like "Find a professional blue dress under $100" and receive curated results with price comparisons. The integrated checkout system allows purchases without leaving the interface - potentially reducing cart abandonment rates.

For retailers, the technology offers valuable insights into consumer preferences through try-on data analysis. The system can suggest complementary items or identify trending styles to optimize inventory management.

Technical Innovation Behind the Scenes

Powered by Gemini2.0 architecture, the platform processes multimodal inputs including text, images, and voice commands. Google has implemented rigorous privacy safeguards - user photos are processed temporarily for try-on generation but neither stored nor repurposed.

The customized image model accounts for diverse body types and skin tones when rendering clothing simulations. Real-time data processing ensures product availability and pricing information remains current throughout the shopping journey.

Industry Impact and Future Developments

Since its May 20th debut, early adopters have praised the feature's speed and realism. Google plans international expansion and additional product categories, with potential AR integrations like virtual makeup testing in development.

This innovation could establish new standards for online apparel retail by shifting from passive browsing to interactive experiences. As adoption grows, it may fundamentally alter how consumers evaluate fit and style when shopping digitally.

Key Points

1. Google's "Try On" uses generative AI for realistic clothing simulations
2. Supports natural language searches and automated checkouts
3. Currently available for skirts/pants in U.S., with expansion planned
4. Processes user photos temporarily with strict privacy protections
5. Potential to transform online apparel shopping behaviors