Ray-Ban Meta Smart Glasses Sales Triple, Boosting EssilorLuxottica Revenue
Ray-Ban Meta Smart Glasses Drive EssilorLuxottica's Revenue Growth
EssilorLuxottica, the world's largest eyewear manufacturer, announced strong financial results for the first half of 2025, with total sales reaching €14.02 billion ($16.25 billion)—a 7.3% increase year-over-year. The standout performer was the Ray-Ban Meta smart glasses, developed in partnership with Meta, whose sales more than tripled during this period.
Leadership in Smart Eyewear Innovation
In a joint statement, Francesco Milleri (CEO) and Paul du Saillant (Deputy CEO) highlighted the company's pioneering role in merging fashion with cutting-edge technology:
"We are leading the transformation of eyewear as the next computing platform, where artificial intelligence, sensing technology, and data-rich healthcare infrastructure will come together to empower people."
The executives cited three key achievements:
- The success of Ray-Ban Meta smart glasses
- The launch of Oakley Meta Performance AI glasses in June 2025
- Positive market response to Nuance Audio technology
Strengthening the Meta Partnership
The companies renewed their collaboration in September 2024 with a 10-year agreement to develop multiple generations of smart glasses. Reports also suggest future smart glasses under the Prada brand, further expanding their premium product lineup.
EssilorLuxottica's Brand Portfolio Includes:
- Ray-Ban
- Oakley
- Vogue Eyewear
- Persol
The strong performance in smart glasses underscores the company's ability to blend fashion aesthetics with advanced wearable technology, securing its position in the competitive smart devices market.
Key Points
- Ray-Ban Meta smart glasses sales tripled, driving EssilorLuxottica’s H1 revenue to €14.02B (+7.3% YoY)
- New Oakley Meta Performance AI glasses launched in June 2025
- Renewed 10-year partnership with Meta signals long-term commitment to smart eyewear innovation
- Future plans may include luxury collaborations (e.g., Prada-branded smart glasses)
- Company combines leading fashion brands with AI/AR technology for next-gen wearables
