Streaming Giant Faces Backlash Over Unauthorized AI Avatars

At its 2026 World Conference, iQIYI unveiled what it called a groundbreaking initiative - the "AI Artist Library." The Chinese streaming platform boasted that more than 100 performers, including popular actors Zhang Ruoyun and Wang Churan, had signed on to have their digital likenesses created using the company's proprietary "Nadu Pro" film production technology.

But there was one big problem: many of the named artists say they never agreed to participate.

Celebrity Denials Pour In

Within hours of the announcement, social media erupted with denials from several high-profile names. Zhang Ruoyun posted simply: "No authorization given" on Weibo, while Wang Churan shared a more detailed statement questioning how her image could be used without consent.

"This isn't just about contracts," entertainment lawyer Li Ming told us. "It touches on fundamental rights of publicity and personality that artists fiercely protect."

The backlash highlights growing tensions in China's entertainment industry as tech companies race to develop AI solutions. While digital avatars promise cost savings for productions, the ethical boundaries remain murky.

Questions Over Consent Procedures

iQIYI claims all participants signed proper authorization forms, but declined to provide specifics when pressed. Industry insiders suggest the platform may have relied on broad clauses in existing contracts rather than obtaining fresh consent for AI usage.

"Many standard acting agreements include vague language about digital rights," explained talent manager Chen Wei. "Artists are now realizing they need explicit AI clauses to protect themselves."

The controversy comes at a sensitive time for China's streaming platforms, which face increasing scrutiny over content practices. Just last month, regulators tightened rules around celebrity compensation and endorsement deals.

Broader Implications for AI Entertainment

Beyond the immediate dispute, this incident raises thorny questions about:

• How digital likenesses should be regulated
• What constitutes fair compensation for AI performances
• Whether existing intellectual property laws adequately cover synthetic media

"We're entering uncharted territory," said Tsinghua University media professor Zhao Lin. "The technology is advancing faster than our legal frameworks can adapt."

For now, iQIYI maintains its project will proceed as planned, though analysts predict the company may need to revisit its artist recruitment strategy. As one industry insider put it: "Nobody wants to be the test case for AI rights violations."

Key Points:

• Celebrity pushback: Multiple artists deny participating in iQIYI's AI library despite being named as participants
• Consent questions: Concerns emerge about whether proper authorization was obtained for digital avatar creation
• Industry impact: The dispute highlights growing tensions between tech innovation and performer rights in entertainment