Stars Push Back Against iQIYI's AI Avatar Plan
Streaming Giant's AI Ambitions Meet Celebrity Resistance
At its 2026 World Conference, iQIYI unveiled ambitious plans for an "AI Artist Library" featuring digital avatars of performers. The platform boasted participation from over 100 artists, including household names like Zhang Ruoyun and Wang Churan, promising to revolutionize film production through its "Nadu Pro" technology.
But the announcement quickly turned controversial. Within hours, several named celebrities took to social media to dispute iQIYI's claims. "I haven't signed any agreement regarding AI avatars," Zhang Ruoyun stated bluntly on Weibo. His sentiment was echoed by Wang Churan and others listed as participants.
The Consent Controversy
The swift celebrity pushback has cast doubt on iQIYI's entire initiative. Legal experts point out that using an artist's likeness without explicit permission could violate personal rights protections. "This isn't just about contracts," explains entertainment lawyer Li Ming. "It touches on fundamental questions of identity and creative control in the digital age."
Public reaction has been equally critical. On social platforms, fans have rallied behind the artists with hashtags like #ProtectOurStars and #AIConsentMatters. Many express discomfort with the idea of digital replicas performing without their original counterparts' ongoing involvement.
Industry at a Crossroads
iQIYI maintains its project represents the future of entertainment production. "Our technology offers unprecedented creative possibilities while respecting artists' rights," a company spokesperson told reporters. However, they declined to specify how many participants had actually signed agreements.
The controversy comes as global entertainment grapples with AI's expanding role. From Hollywood to Bollywood, producers see potential cost savings in digital performers, while actors fear losing control over their professional identities.
Key Points:
- 🚨 Celebrity Denials: Multiple stars dispute participation in iQIYI's AI library
- ⚖️ Legal Questions: Experts debate consent requirements for digital likenesses
- 🌐 Industry Impact: Case highlights growing AI tensions in entertainment worldwide
