Google Expands AI Virtual Try-On Feature to Shoes
Google Expands AI Virtual Try-On Feature to Shoes
Google has taken its AI-powered virtual try-on technology a step further by expanding it to include shoes, now available in Australia, Canada, and Japan. This update comes just two months after the initial launch of the feature, which originally focused on clothing.
How It Works
The process is remarkably simple:
- Users browse products on Google.
- They tap any product listing and select the "Try On" button.
- After uploading a full-body photo, the shoes or clothing items appear on their digital avatar within seconds.
- Users can save or share these images for feedback.
A Leap Forward in Personalization
While Google previously offered virtual try-on technology, early versions displayed products on diverse models rather than the user's own body. The new AI-driven feature represents a significant advancement by providing a personalized shopping experience. This shift aligns with consumer demand for more realistic online shopping tools.
Broader Ambitions in Virtual Retail
Google's efforts extend beyond this feature. In June 2025, the company launched Doppl, an experimental app that uses generative AI to visualize clothing on users and even creates AI videos for a more realistic preview. Though powered by similar technology, Doppl aims to help users explore and build their personal style more deeply.
The expansion of Google's virtual try-on capabilities reflects its commitment to reshaping online retail through AI innovation, offering shoppers greater confidence in their purchases.
Key Points:
- Google's virtual try-on feature now includes shoes and is available in three new markets.
- Users can upload photos to see products on their own body, not just models.
- The technology builds on earlier versions but offers significantly improved personalization.
- Google's Doppl app complements this feature with advanced styling tools and AI-generated videos.
