Baidu's AI Business Hits 40 Billion Yuan Milestone in 2025
Baidu's AI Transformation Pays Off Big

China's tech giant Baidu has officially completed its pivot to artificial intelligence, with newly released financials showing AI now drives nearly half of the company's core business revenue. The 2025 annual report paints a picture of an organization that has successfully reinvented itself for the age of intelligent computing.
The Numbers Tell the Story
Last year marked a watershed moment for Baidu:
- 40 billion yuan in total AI-related revenue
- 43% of core business revenue coming from AI in Q4 alone
- 129.1 billion yuan in total annual revenue
The figures confirm what industry watchers have suspected - Baidu is no longer just China's search engine leader, but increasingly an AI powerhouse.
Cloud Computing Soars
The company's cloud division delivered standout performance:
- 34% annual revenue growth
- 143% surge in Q4 subscription revenue for high-performance computing
- Market leadership maintained across automotive, energy and embodied intelligence sectors
"Our self-developed GPU cloud technologies give us a competitive edge," noted one Baidu executive during the earnings call.
Consumer AI Takes Off
The consumer-facing side of Baidu's business saw explosive growth:
- Wenxin Assistant now serves 202 million monthly active users
- Spring Festival promotions drove 4x user growth
- Miaoda no-code platform expands globally as "MeDo"
The launch of "Baidu Famao", billed as the world's first self-evolving super intelligent agent, attracted over 2,000 enterprise applications within weeks.
Autonomous Driving Accelerates
Baidu's driverless ambitions are gaining serious traction:
- Changyan Express logged 3.4 million rides last quarter (+200% YoY)
- Cumulative rides now exceed 20 million worldwide
- Service available across 26 cities, covering over 300 million autonomous kilometers
The autonomous division appears poised to become a significant revenue driver as commercialization scales.
Technological Breakthroughs Continue
The January release of Wenxin 5.0 demonstrates Baidu hasn't taken its foot off the innovation pedal:
- Massive 2.4 trillion parameter model
- Native multi-modal capabilities (text, image, audio, video)
- Represents cutting-edge advancement in general artificial intelligence
"We're not just chasing benchmarks," said Chief Scientist Haifeng Wang. "We're building practical intelligence that solves real problems."
Key Points:
- Baidu generated 40 billion yuan from AI businesses, accounting for nearly half of core revenues. 2. Cloud computing (+34%) and autonomous driving (+200%) showed strongest momentum. 3. Consumer products like Wenxin Assistant now serve over 200 million monthly users. 4. Technological leadership continues with release of massive Wenxin 5.0 model.
