Tongyi App Brings AI Magic to Bilibili's New Year Spectacle

This year's Bilibili New Year's Eve Gala is set to break new ground with artificial intelligence taking center stage. The popular video platform announced Tongyi App as its exclusive title sponsor, promising viewers an unprecedented blend of technology and celebration.

Interactive AI Experiences

Forget passive viewing - this gala invites audiences to become active participants through innovative AI interactions. Imagine raising a digital glass with Confucius or sharing New Year wishes alongside a virtual version of your favorite historical figure. That's exactly what Tongyi's "Raise a Glass to the New Year with AI" campaign offers.

The app's video generation models allow users to create personalized toast videos within minutes. These can be shared with friends and family or even entered into competitions for cash rewards.

Lucrative Engagement Opportunities

From December 29 through January 3, participants stand to win substantial prizes:

• Instant red packets worth up to 888 yuan for creating AI videos
• Additional rewards through share card collections
• A chance at the grand cash prize pool during special drawing times

The gamification elements promise to keep viewers engaged throughout the broadcast while showcasing Tongyi's technological capabilities.

Redefining Entertainment Formats

This collaboration represents more than just sponsorship - it signals a shift in how major entertainment events might operate in the future. By integrating AI creation tools directly into program segments, Bilibili and Tongyi are pioneering new forms of audience interaction.

The partnership demonstrates how artificial intelligence can enhance rather than replace human celebration, adding layers of personalization and participation to traditional holiday programming.

Key Points:

• Exclusive Partnership: Tongyi App becomes sole title sponsor for Bilibili's 2025 New Year Gala
• Interactive Features: Users create personalized toast videos using AI technology
• Cash Incentives: Prizes up to 888 yuan available through creative participation
• Format Innovation: Marks significant evolution in entertainment-audience interaction models