Smart Toys Get Smarter: Miaoqila Bei Secures Millions to Bring AI Magic to Collectibles
AI Meets Playtime: How One Toy Brand Is Redefining Collectibles
The line between playthings and tech gadgets continues to blur as Miaoqila Bei, an innovative player in the AI toy space, announces a significant funding milestone. On February 24, 2026, the Sichuan-based company secured several million yuan in pre-A round financing, signaling strong market confidence in their unique blend of collectible design and artificial intelligence.
Funding Details That Matter
Jinqiu Fund took the lead in this investment round, with Shoucheng Holdings joining as co-investor. Canglan Capital provided financial advisory services for the deal. This injection of capital comes just one year after parent company Yinyu Quwan Artificial Intelligence Technology was established - remarkably fast traction in the competitive world of trend toys.
What Makes These Toys Different?
Miaoqila Bei isn't just making another pretty figurine to collect dust on shelves. Their approach combines three key elements:
- Design That Connects: The RAGUS & WHITE IP has quickly developed a cult following among young collectors who appreciate its distinctive aesthetic
- Brains Behind the Beauty: Smart modules transform static collectibles into responsive companions that actually interact with owners
- Constant Innovation: Recent derivative product launches show the brand's commitment to expanding its universe
"We're not selling toys," explains a company spokesperson. "We're creating characters that happen to live in your home."
Where The Money's Going
The fresh funding will fuel two major initiatives:
- Storytelling Through Tech: Developing richer character backgrounds and using AI to give each figure unique personality traits and conversation styles
- Pushing Product Boundaries: Exploring new hardware formats that merge cutting-edge technology with collectible appeal
The goal? To build what industry watchers are calling "the Marvel Universe of AI toys" - an interconnected ecosystem where characters grow alongside their owners.
Why Investors Are Betting Big
The toy industry hasn't seen this much disruption since video games entered the picture. Market analysts point to several factors driving excitement:
- AGI (Artificial General Intelligence) advancements making smarter toys possible
- Growing consumer appetite for products offering both aesthetic and functional value
- Successful precedents like smart speakers proving people will welcome AI into their personal spaces
The bottom line? Toys that can form emotional connections represent fertile ground at the intersection of technology and entertainment.
Key Points:
- Miaoqila Bei secures multimillion-yuan funding led by Jinqiu Fund
- Combines trend toy appeal with interactive AI capabilities
- RAGUS & WHITE IP driving strong collector interest
- Funds will expand character development and product lines
- Part of broader trend toward "embodied intelligence" products
