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Olympics Embrace AI: Alibaba's Qwen Powers Milan Winter Games

Olympics Enter AI Era with Alibaba Partnership

The Olympic movement took a giant technological leap forward today as organizers announced plans to deploy Alibaba's Qwen artificial intelligence system throughout the Milan Winter Games. This marks the first time Olympic organizers will rely on a large language model to enhance event operations.

From Pixels to Predictions

International Olympic Committee President John Coates revealed the partnership during a press conference in Lausanne. "We're moving beyond cloud broadcasting into truly intelligent operations," Coates explained. "This isn't just about streaming events anymore - it's about anticipating needs before they arise."

The Qwen-powered system promises to transform multiple aspects of the Games:

  • Real-time translation for athletes and visitors across dozens of languages
  • Predictive crowd management using historical data and current conditions
  • Personalized viewing experiences that adapt to individual preferences

"Imagine getting instant stats about your favorite athlete or customized recommendations for lesser-known events you might enjoy," said Alibaba Cloud president Jeff Zhang.

Tech Titans Battle for Holiday Attention

While Alibaba scores its Olympic coup, rival Chinese tech companies are focusing on another cultural phenomenon - the Lunar New Year celebrations. Bilibili recently announced an ambitious collaboration with China Central Television's Spring Festival Gala.

The video platform plans to introduce:

  • Synchronized bullet comments appearing alongside live performances
  • Enhanced servers to handle millions of simultaneous viewers
  • Interactive polls that influence broadcast elements in real-time

"Last year's buffering issues became memes themselves," admitted Bilibili CTO Li Ni. "This time we're deploying triple the infrastructure to keep up with viewer participation."

Industry analysts see both developments as part of a broader trend. "Whether it's global sporting events or traditional festivals, AI is becoming the invisible stage manager," noted MIT researcher Dr. Elena Petrovska. "The question isn't whether to adopt these technologies anymore, but how quickly they can be implemented responsibly."

The Milan Winter Olympics begin February 6, 2026, giving organizers eighteen months to refine their AI systems before facing their toughest test yet.

Key Points:

  • Historic first: Milan Games will be first Olympics powered by AI large language model
  • Multifaceted application: Qwen system handles translation, logistics and viewer engagement
  • Parallel innovation: Chinese tech firms also upgrading traditional holiday programming
  • Infrastructure race: Companies investing heavily to support real-time interactivity

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