Tap Your Phone, Wake Your AI Guide: Qwen App Transforms Hotel Stays
AI Travel Companion Comes Alive With a Tap
Imagine checking into your hotel room and instantly accessing a knowledgeable local guide - just by tapping your phone. That's the reality Alibaba is creating with its Qwen app deployment in partner hotels across China.
Effortless Activation, Instant Expertise
The magic happens through NFC technology. Guests simply tap their smartphone against a Qwen sticker to wake the digital concierge. No downloads, no logins - just immediate access to curated recommendations for attractions, authentic dining spots, and transportation routes tailored to your location.
"It's like having a friendly local in your pocket," explains Li Wei, a business traveler who tested the service in Hangzhou. "I tapped my phone while unpacking and within seconds had three great dinner options within walking distance - complete with Taobao coupons."

Beyond Basic Recommendations
What sets Qwen apart is its deep integration with Alibaba's ecosystem. Ask about nearby attractions and you'll get more than just names - think illustrated guides enriched with real-time data from Gaode Street Ranking and Fliggy reviews.
The AI shines when handling complex requests like "Plan a day exploring traditional tea culture for under 500 yuan." It crafts detailed itineraries complete with:
- Budget breakdowns
- Transportation links
- Ticket booking shortcuts
- Even optimal photo spots
From Planning to Action in One Tap
The true innovation lies in seamless execution. See a recommended attraction? One tap jumps you to Gaode Map for directions. Like a suggested restaurant? Instant access to Fliggy reservations. This end-to-end experience bridges the gap between inspiration and action.
Coming Soon to More Travel Touchpoints
Currently available in select hotels across Hangzhou, Guangzhou and Kunming, Qwen will expand to tens of thousands of rooms before Spring Festival. Post-holiday plans include deployments at:
- Major tourist attractions
- Transportation hubs
- Cultural sites
The goal? Transforming AI assistants from conversational novelties into practical problem-solvers that enhance every travel moment.
Key Points:
- NFC-powered activation eliminates app downloads
- Hyper-local recommendations combine AI curation with real user data
- Deep ecosystem integration connects planning to booking seamlessly
- Photo enhancement tools include crowd removal for perfect vacation shots
- Rapid expansion planned throughout 2026 travel infrastructure




