Notion to Launch Custom AI Assistant for Workflow Personalization
Notion Announces Personalized AI Assistant for Enhanced Workflows
Notion is gearing up to launch a suite of AI personalization features designed to help users tailor their Notion AI experience to individual or team workflows. The upcoming version will introduce these tools directly within the Notion AI interface, accessible via a new "Personalization" button.

Customizable AI Assistants
Users will be able to set a custom avatar and name for their AI assistant, along with detailed behavior instructions. These instructions can be selected from predefined templates like "Assistant," "Minimalist," or "Analyst", or built from scratch. Additionally, the Notion marketplace will offer new AI assistant personalization templates, enabling the platform's robust template-building community to share or sell customizations.
Aligning with Notion's Strategy
This move reflects Notion's broader product strategy of transforming its workspace into a highly flexible and user-driven platform. The company has already seen success with its template system, and extending this concept to AI assistant customization aims to enhance operational capabilities, particularly for users managing workflows across web and mobile devices.
Unique Features and Monetization Opportunities
Notion's approach stands out by saving personalized instructions on editable Notion pages, akin to "AGENTS.md" but tailored for the platform. Users can define the assistant's identity, communication style, and a dynamic "memory" section updated based on chat feedback. This memory feature, managed in an editable bullet-point format, is not available in competitors like OpenAI's GPT or Google's Gemini Gems.
The update also opens new monetization opportunities for creators, allowing them to build and market custom AI assistants within Notion's ecosystem.
Upcoming Showcase
Notion plans to unveil these features during its keynote speech on September 18th. Early indications suggest the updates will be available on both web and mobile versions, with more details expected at the event.
Key Points:
- 🚀 AI personalization: Customize avatars, names, and behavior instructions for AI assistants.
- 🛠️ Template marketplace: Share or sell custom AI assistant configurations.
- 📅 Launch date: Features to be showcased on September 18th.
- 💡 Unique memory feature: Dynamic updates based on user feedback.
- 💰 Monetization: New opportunities for creators to market custom assistants.