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Doubao AI Powers Record-Breaking Spring Festival Gala Interactions

How AI Redefined China's Biggest TV Night

The annual Spring Festival Gala has always been about tradition, but this year's edition made history with a decidedly modern twist. Powered by Doubao AI technology, the 2026 gala shattered records with 1.9 billion real-time interactions - equivalent to nearly every Chinese citizen participating at least once.

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When Technology Meets Tradition

As families gathered across China on Lunar New Year's Eve, artificial intelligence quietly became the evening's unseen star. The "Toutiao New Year" features proved particularly popular:

  • Over 50 million AI-generated festive profile pictures created
  • More than 100 million personalized New Year greetings shared
  • Traditional horse motifs reimagined through algorithmic artistry

The numbers tell only part of the story. At precisely 9:46 PM, as hosts announced interactive segments, ByteDance's systems processed 63.3 billion reasoning tokens per minute - a new benchmark demonstrating China's technological prowess.

Behind the Digital Curtain

Making this seamless experience possible required:

  • Huoshan Engine's flexible cloud computing architecture
  • Real-time optimization balancing millions of concurrent requests
  • Fail-safe redundancy systems invisible to viewers at home

The technical achievement becomes even more impressive considering most families were simultaneously:

  • Streaming HD video
  • Participating in augmented reality activities
  • Sharing content across social platforms

When Algorithms Take Center Stage

The true magic emerged when AI stepped beyond infrastructure into creative realms:

Riding the Wind Song Program:

  • Digitally recreated priceless ink painting techniques
  • Brought galloping horses to life with cinematic fluidity ### Celebrating the Flower Goddess:
  • Generated unique visual environments for each performer
  • Created "one scene per person" dynamic backdrops

The production blended physical staging with AI-generated extensions so seamlessly that many viewers couldn't distinguish where reality ended and algorithms began.

Key Points:

  • Record engagement: 1.9 billion AI interactions during single broadcast
  • Technical milestone: Processed 63.3 billion tokens/minute at peak
  • Creative breakthrough: Merged traditional art forms with generative AI
  • Cultural impact: Made cutting-edge technology accessible to all generations

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