Scrumball: AI-Powered Influencer Marketing Platform
Product Introduction
Scrumball is an innovative AI-powered influencer marketing platform designed to streamline and optimize brand collaborations with social media influencers. By utilizing advanced AI algorithms, Scrumball analyzes brand and influencer data to deliver smarter, more efficient, and measurable marketing solutions. The platform addresses common challenges in traditional influencer marketing, such as inaccurate matching, low communication efficiency, and difficulty in tracking results.
Key Features
Influencer Discovery
Scrumball boasts a database of over 120 million verified influencers. Its AI technology evaluates influencers based on authenticity, brand alignment, and historical performance to ensure precise matches.
Automated Outreach
The platform's AI generates outreach emails automatically and follows up on communications. Built-in negotiation support simplifies the collaboration process.
Influencer Management
Scrumball provides a unified dashboard for managing influencers, campaigns, and communications. AI-enhanced tools replace traditional spreadsheet methods for better visibility and control.
Performance Tracking
Real-time tracking of engagement and conversions allows brands to monitor campaign effectiveness. Automated ROI reports help optimize future strategies.
Team Collaboration
The platform includes features for team coordination and influencer status tracking to prevent duplicate efforts and enhance productivity.
AI-Assisted Strategy Development
The Lillian AI agent analyzes websites and product details to create targeted marketing strategies based on audience insights.
Product Data
- Database Size: Over 120 million verified influencers
- Key Benefits: High match accuracy, automated workflows, comprehensive management tools
- Target Users: Brands, marketing teams, e-commerce businesses
- Use Cases: Product launches, brand awareness campaigns, sales promotions
- Success Metrics: Reduced costs by 27%, increased engagement by 148x (as per case studies)
