Qwen's Tea Discount Frenzy Breaks Records Amid Server Hiccups

Alibaba's Qwen app launched its "Spring Festival 3 Billion Discount Campaign" today, and consumers responded with unprecedented enthusiasm. Within the first three hours alone, users placed more than 1 million tea orders through the platform - a clear indicator of the promotion's instant popularity.

Social media platforms lit up this morning with posts about "The First AI Tea," as early adopters shared their experiences. Many praised Qwen's straightforward discount approach compared to other AI apps' more convoluted red envelope campaigns. "Finally an AI promotion that doesn't require solving puzzles," tweeted one satisfied customer.

Growing Pains Emerge

The flood of eager shoppers wasn't without consequences. Qwen's servers struggled under the unexpected traffic surge, causing temporary lag and occasional error messages like "system is away." Some frustrated users reported being unable to click through pages or complete orders smoothly.

The technical challenges extended beyond simple server capacity issues. Several customers noted quirks in the ordering process, including:

• Failure to automatically detect nearby stores
• Occasional redirects to Taobao for order confirmation
• Intermittent loading delays during peak hours

Despite these hiccups, Alibaba's aggressive marketing strategy appears to be paying off in the competitive Spring Festival market. The company has successfully positioned Qwen as a major player in this year's digital holiday shopping wars.

Key Points:

• Record-breaking start: Over 1 million tea orders processed in first 3 hours
• Technical challenges: Server strain caused temporary access issues
• Consumer response: Simple discount structure praised despite glitches
• Market impact: Strong showing in competitive Spring Festival promotions