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OpenAI Debunks Viral Super Bowl Hardware Hoax

The Viral Video That Wasn't

The tech world buzzed with excitement when a mysterious video surfaced after this year's Super Bowl, allegedly showing OpenAI's first hardware product. The slick production featured a glowing spherical device and open-ear headphones straight out of a sci-fi movie. Shared by someone claiming to be an OpenAI employee, the clip suggested the company had scrapped plans for a big game ad.

Image

Cracks in the Story

While the video's professional quality initially convinced many enthusiasts, eagle-eyed observers noticed something off. Tech outlet The Verge dug deeper and found the Reddit account behind the post was less than a year old. Even more damning? The user had previously applied for an accounting position at another company - not exactly typical for an AI researcher.

OpenAI Sets the Record Straight

The company didn't mince words in its response. OpenAI president Greg Brockman took to social media to call the video "completely false," with spokesperson Lindsay McCallum Rémy echoing the denial. Their quick response came as the poster mysteriously vanished, deleting their account as scrutiny intensified.

Anatomy of a Tech Hoax

This incident follows a familiar pattern in Silicon Valley lore:

  • Too Good to Be True: The futuristic design played perfectly into expectations about AI hardware
  • Suspicious Timing: Dropping during Super Bowl hype gave it built-in credibility
  • The Vanishing Act: Once exposed, the source disappeared without explanation

It serves as a reminder that in today's digital age, even convincing fakes can spread rapidly before fact-checkers catch up.

Key Points:

  • 🎭 Elaborate Fake: A Reddit user fabricated an impressive-looking "leak" of non-existent OpenAI hardware
  • 🔍 Quick Debunk: Tech journalists and OpenAI itself exposed inconsistencies within days
  • 📱 Social Media Caution: The episode highlights how easily misinformation spreads online

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