Miniso Bets Big on AI With New Innovation Team

Miniso Doubles Down on AI Strategy

Global lifestyle retailer Miniso has taken a significant step in its digital transformation by launching a specialized AI Innovation Department. This move signals the company's serious commitment to incorporating artificial intelligence across its worldwide operations.

The new team, operating under Miniso's Digital Technology Center, has two primary missions. First, they're developing AI systems to improve business decisions - from choosing store locations to managing inventory. Second, they're building digital assistants (called AI Agents) to help employees work more efficiently.

"We're not just dabbling in AI - we're rebuilding our business processes around it," a company insider revealed. "The goal is to make everything from supply chain management to sales forecasting smarter and more automated."

Smarter Stores Through AI

Miniso's AI push focuses on practical applications that could give the retailer an edge:

• Intelligent site selection: Algorithms analyze foot traffic, demographics, and local spending patterns to pinpoint ideal store locations
• Sales prediction: AI models forecast demand to optimize inventory and staffing
• Supply chain automation: Smart systems anticipate delays and suggest alternatives

The company believes these tools will help maintain its rapid global expansion while keeping costs under control.

Building Digital Workforce

Equally important is Miniso's work on AI Agents - digital assistants designed to handle routine tasks. These aren't simple chatbots, but sophisticated programs that can:

• Understand complex business requests
• Collaborate with other AI systems
• Learn from experience

"Think of them as super-efficient digital employees," explained a tech industry analyst familiar with the project. "They'll handle the repetitive work so human staff can focus on customer service and creativity."

Talent Hunt Begins

Miniso has already started recruiting for key positions including AI solution architects and algorithm specialists. The hiring spree follows founder Ye Guofu's 2025 declaration that AI would become central to the company's operations.

Industry watchers see this as more than just tech adoption - it's potentially a complete reimagining of how a global retailer operates. "Miniso appears to be betting that AI can give them an unbeatable advantage in efficiency and decision-making," noted retail analyst Lisa Wang. "If they succeed, it could reshape the entire sector."

Key Points

• Miniso establishes dedicated AI Innovation Department
• Focus areas: intelligent business decisions and digital assistants
• Currently recruiting top AI talent
• Part of broader digital transformation strategy
• Founder Ye Guofu previously identified AI as critical to company's future