Meitu Xiuxiu to Launch AI Assistant Amid High AI Adoption

September 23, 2025 — Meitu has announced the upcoming launch of an AI smart assistant in late September, marking a significant step in its strategy to enhance user experiences through artificial intelligence. The new assistant will provide Agent services in vertical scenarios, with core capabilities likely derived from Meitu's native AI application RoboNeo.

Deep Integration into Product Ecosystem

The company is accelerating the integration of this smart assistant into its existing product lineup. According to Meitu's first-half 2025 financial report, the AI penetration rate across its products has reached an impressive 90%, demonstrating the company's commitment to AI-driven solutions.

Redefining Image Industry Interactions

Founder Wu Xinhong stated that advancements in AI technology have created an opportunity to transform traditional interaction methods in the image sector. "We believe the time is right to innovate how users engage with imaging tools," Xinhong remarked. This philosophy underpins Meitu's aggressive development of AI Agent products, positioning the company to reinforce its leadership in the competitive image industry.

The move aligns with broader industry trends where companies are increasingly adopting AI to improve functionality and user engagement. Meitu's approach could set a new standard for how imaging applications incorporate intelligent assistants.

Key Points:

• Late September launch: Meitu's AI smart assistant will debut by month-end.
• RoboNeo foundation: Core capabilities may stem from this existing AI application.
• 90% penetration: Nearly all Meitu products now incorporate AI features.
• Industry transformation: The company aims to redefine image tool interactions through advanced AI.