Kuaishou Unveils OneRec: A Game-Changer in AI Recommendations

Beijing, June 20, 2025 — Kuaishou has announced the launch of OneRec, its new end-to-end generative recommendation system, setting a new benchmark in AI-driven content personalization. This cutting-edge technology promises to revolutionize how users interact with short-form video platforms by delivering smarter, more efficient recommendations.

Breaking New Ground in Recommendation Technology

OneRec leverages advanced large model technology to overhaul traditional recommendation architectures. The system has achieved remarkable breakthroughs in both effectiveness and cost-efficiency. According to Kuaishou, OneRec has increased computational volume by 10 times, with computing power utilization rates hitting 23.7% and 28.8%. These improvements have slashed operational costs to just 10.6% of those incurred by previous solutions.

Enhanced User Experience and Engagement

The system is already operational on the Kuaishou app and its Quick Edition, handling approximately 25% of requests per second (QPS). Early results show significant boosts in user dwell time and lifecycle engagement, underscoring OneRec's ability to deliver more personalized and intelligent content.

"This isn't just an upgrade; it's a paradigm shift," said a Kuaishou spokesperson. "OneRec represents what we call the 'end-to-end generative awakening' of recommendation systems."

Industry Implications

Kuaishou's innovation is expected to ripple across the short video industry, prompting competitors to rethink their own recommendation algorithms. By combining cost savings with enhanced performance, OneRec positions Kuaishou as a leader in the fiercely competitive market.

Key Points:

• 10x increase in computational volume
• Computing power utilization rates of 23.7% and 28.8%
• Operational costs reduced to 10.6% of traditional solutions
• Currently handles 25% of QPS on Kuaishou platforms
• Significant improvements in user engagement metrics

The rollout of OneRec underscores Kuaishou's commitment to technological innovation and superior user experiences. As the platform continues to refine the system, industry watchers will be keen to see how it shapes the future of AI-driven content recommendations.