Hailuo AI Rings in Lunar New Year with Festive Features and Collaborations
Hailuo AI Ushers in Lunar New Year with Creative Flair
As households across China prepare for Spring Festival celebrations, MiniMax's Hailuo AI has unveiled an ambitious lineup of digital festivities blending cutting-edge technology with cultural traditions. The platform's latest offerings showcase how artificial intelligence can add new dimensions to seasonal celebrations.
Multimedia Celebrations Take Center Stage
The digital festivities kicked off with "Charging Ahead," an animated short featuring the creative "Horse Galloping Back Stomping Method" that puts a modern twist on traditional New Year greetings. But the real showstopper arrived on February 7th when Hailuo AI partnered with Bilibili to produce China's first entirely AI-generated Spring Festival Gala. The innovative broadcast trended nationally, amassing over 9 million views with programs like "Heavenly Horses Bring Blessings" that fused zodiac motifs with digital artistry.
Gaming enthusiasts received their own treat when Hailuo collaborated with Mango TV and Capcom's "Arcade Dinosaur" franchise. Their jointly produced short drama "Arcade Dinosaur: The Fate of Cross-Over" represents a pioneering fusion of gaming IP and AI-assisted storytelling.
Interactive Features Bring Personalized Cheer
Beyond spectating, users can actively participate through two standout features:
Digital Red Envelopes Reimagined: Gone are the static designs of yesteryear. Hailuo enables users to generate dynamic WeChat red envelope covers using personal photos or choosing from humorous premade templates themed around prosperity and good fortune.
Quirky Holiday Ringtones: The infectiously catchy "Let Me Go" ringtone, created by MiniMax's Music 2.5 model, has become an unexpected viral hit. Its laidback melody resonates particularly with younger generations embracing more relaxed holiday attitudes.
The technological backbone comes from upgraded Hailuo 2.3 models that significantly improved dance animation capabilities and visual style diversity - crucial for rendering elaborate festival performances and varied creative outputs.
Looking Ahead
A Hailuo spokesperson shared: "We see these holiday features as just the beginning. Our goal remains empowering users to transform imaginative ideas into polished content across mediums." As families gather for reunion dinners this Spring Festival, many will likely be sharing not just physical gifts but digital creations powered by these evolving AI tools.
Key Points:
- First-ever AI-produced Spring Festival Gala achieved viral success
- Gaming collaboration breaks new ground in IP adaptation
- Customizable red envelopes add personal touch to digital gifting
- Upgraded models enable more sophisticated animations and styles
