Google to Make AI Mode Default Search Experience

Google Search is undergoing a significant transformation, with its AI mode poised to become the default option for users worldwide. This feature builds on Google's existing AI summary functionality, resembling generative AI tools like ChatGPT, and allows users to continue conversations with AI after their initial search. This move signals Google's evolution from an open web portal to a closed platform centered around generative AI.

The Shift Toward AI-Centric Search

Logan Kilpatrick, a Google product manager, hinted on social platform X that AI mode will soon become the new standard search experience. For instance, visiting google.com/ai now automatically redirects users to AI mode. When questioned about whether this would become the default setting, Kilpatrick replied cryptically: "Soon :)".

Currently available in 180 countries, including the U.S., AI mode hasn't fully replaced traditional search yet. However, recent updates have introduced new agent features, enabling users to book local services or purchase event tickets directly through a chat interface.

Legal Battles and the Open Web Debate

Google's legal team recently argued in court that "the open web is in rapid decline," using this claim to oppose demands for splitting its advertising technology division. They warned that such a move would exacerbate the situation, particularly as ad revenue shifts from traditional websites to connected TV, retail media, and emerging platforms like AI chatbots.

The company opposes proposals requiring it to:

• Sell its ad exchange
• Open-source auction logic
• Relinquish 50% of net revenue Other suggestions include implementing behavioral rules and open APIs to curb Google's market dominance.

Contradictions in Strategy

Ironically, while Google cites the decline of the open web in its legal defense, its push toward AI mode accelerates this very trend by directing search traffic away from external websites and onto its own platform. This circular logic has drawn attention amid contradictory statements from Google executives about how AI search impacts the open web ecosystem.

The company maintains that forcing an advertising business split would harm publishers reliant on ad revenue while simultaneously developing features that reduce traffic to these same publishers.

Key Points:

• 🌐 Google's AI mode will soon be default, transforming search into conversational AI interactions.
• 💼 Legal team warns of open web decline, using it as defense against business splits.
• 🔄 Contradictory strategy: While opposing splits citing web decline, Google's own moves accelerate it.