Ele.me Unveils AI-Powered Merchant Tools to Boost Efficiency
Chinese food delivery giant Ele.me has rolled out a comprehensive AI-powered merchant operation system, introducing innovative tools to revolutionize how businesses manage their online stores. The platform’s latest offerings aim to slash setup times, enhance visual appeal, and optimize daily operations through artificial intelligence.
AI Shop Assistant: Speeding Up Onboarding
At the heart of the system is the AI Shop Assistant, which uses conversational natural language processing to guide merchants through registration. Real-name verification, contract signing, and document uploads—traditionally time-consuming steps—now take as little as five minutes. Early adopters report a dramatic reduction in administrative hurdles.
Smart Setup Tools for Faster Launch
For store customization, Intelligent Store Decoration analyzes business categories to recommend layouts, with over 210,000 merchants completing setups in just 63 seconds on average. Meanwhile, Intelligent Product Listing accelerates menu creation through photo recognition and voice input—dishes can be added in under a minute.
Post-launch, Intelligent Selection Management leverages AI to analyze sales patterns and suggest menu optimizations. Nearly three-quarters of merchants now rely on its automated sorting and homepage design features.
Transforming Food Photography with AI
The standout Intelligent Image Beautification tool employs Ele.me’s proprietary AIGC model to enhance product photos. Trained on millions of food images using the cutting-edge DiT architecture, it automatically improves backgrounds and creates professional-looking meal composites—achieving a 98.2% merchant approval rate for generated images.
Data-Driven Business Optimization
Merchants gain access to an AI Business Diagnosis Dashboard that pinpoints operational weaknesses and recommends targeted improvements. From menu tweaks to marketing strategies, the system provides actionable insights backed by real-time performance data.
"This isn’t just about automation—it’s about empowering small businesses with enterprise-level tools," explains a company representative. The platform continues evolving, with plans to expand into predictive analytics and inventory management.
Key Points
- Ele.me’s AI Shop Assistant reduces merchant onboarding to under 5 minutes
- Intelligent Image Beautification achieves 98.2% acceptance rate for AI-enhanced food photos
- Over 210,000 stores use automated decoration tools with 63-second average setup time
- 72% of merchants adopt AI-driven menu optimization features
- Future updates will introduce full-cycle business management capabilities
