Douyin's Duanbao Model Hits 30 Trillion Daily Tokens
Douyin's Duanbao Large Model Sees Unprecedented Growth
Beijing, October 2025 - Tan Dai, President of ByteDance's Volcanic Engine division, revealed staggering adoption metrics for the company's Doubao large language model during a recent industry event. The AI system now processes over 30 trillion tokens daily, marking one of the fastest enterprise AI adoptions in history.
Exponential Adoption Curve
The platform has seen token volume (the basic text units processed by AI models) skyrocket from:
- 120 billion tokens/day (May 2024)
- 3 trillion tokens/day (September 2025)
This represents a 253-fold increase in just 16 months, outpacing most competitors in the enterprise AI space.
"What we're witnessing isn't just technological adoption—it's a fundamental shift in how businesses operate," Tan stated during his keynote. "The Doubao model has become integral to workflows ranging from content creation to complex data analysis."
Driving Factors Behind the Surge
Industry analysts point to three key drivers:
- Vertical Integration: Seamless compatibility with ByteDance's ecosystem (including Douyin/TikTok)
- Cost Efficiency: Competitive pricing compared to Western alternatives
- Localization: Superior Chinese language processing capabilities
The model now serves applications across:
- Automated content generation
- Intelligent customer service systems
- Real-time data analytics platforms
- Marketing campaign optimization
Strategic Implications
Volcanic Engine has positioned Doubao as an "AI-as-a-Service" solution, allowing enterprises of all sizes to integrate advanced capabilities without massive infrastructure investments. This approach appears particularly effective in China's rapidly digitizing SME sector.
The company reports that over 60% of users employ the model for multiple simultaneous use cases, suggesting deep integration into business processes rather than experimental deployments.
Future Roadmap
Tan hinted at upcoming multimodal enhancements that would combine:
- Text processing
- Image generation
- Video analysis
expected to launch Q1 2026.
Key Points:
- Daily token volume grew from 120B to 3T (+253x) in 16 months
- Serving diverse industries including e-commerce, finance, and media
- ByteDance leveraging its ecosystem advantage against competitors
- Multimodal expansion planned for early next year
