ByteDance Denies Impending Launch of Doubao AI Glasses

ByteDance has put rumors to rest regarding its much-talked-about Doubao AI glasses. The tech giant confirmed today that contrary to circulating reports, it has "no clear sales plan" for the product. Company representatives specifically refuted claims that the glasses had entered shipping phase, calling such statements "inconsistent with facts."

Where Did the Rumors Start?

The speculation gained traction after several tech outlets reported ByteDance was collaborating with Longqi Technology on lightweight smart glasses weighing under 50 grams. These reports suggested multiple configurations were in development, including models with cameras and Micro-OLED displays, potentially priced below ¥2000.

Why Would ByteDance Deny?

Industry watchers see this denial as characteristic of ByteDance's careful hardware strategy:

• Technical hurdles may remain unsolved around battery life, heat management or chip performance
• User experience might not meet internal benchmarks for comfort or privacy protections
• Market timing could be a factor as ByteDance focuses on its Ola Friend earphones rollout

The company has historically favored thorough testing before major hardware launches - their Ola Friend earphones underwent extensive trials before release.

The Bigger Picture in Smart Glasses

While ByteDance pumps the brakes, competitors aren't slowing down:

• Meta continues refining its Ray-Ban smart glasses series
• Startups like Rabbit push boundaries with screenless interfaces
• Apple reportedly develops lightweight glasses to complement Vision Pro

The race for practical AI eyewear remains wide open as 2026 shapes up to be a pivotal year for wearable tech.

Key Points:

• ByteDance confirms no immediate plans for Doubao glasses launch
• Previous reports suggested multiple configurations were in development
• Company maintains cautious approach typical of hardware projects
• Smart glasses market continues evolving despite this setback
• Industry experts anticipate renewed competition later in 2026