Doubao Joins the Spring Festival Tech Showdown with High-Stakes Giveaway
Doubao Makes a Splash at the Spring Festival Gala
Move over red envelopes - this year's Lunar New Year celebrations are getting a high-tech makeover. Douyin's AI assistant Doubao has just announced its partnership with China Central Television's 2026 Spring Festival Gala, bringing an innovative twist to traditional holiday giveaways.
Tech Takes Center Stage
While competitors focus on cash rewards, Doubao is betting big on technology. Their "Doubao's New Year" campaign features over 100,000 premium tech products integrated with their large language model. The prize list reads like a gadget lover's wishlist:
- Yuqi robots that might just become your new best friend
- DJI drones perfect for capturing festive family moments
- Tolstoy 3D printers ready to create custom holiday decorations
- Jmipro projectors for cozy movie nights with relatives
- Supor smart rice cookers that take the guesswork out of holiday feasts
The real showstoppers? Long-term usage rights for luxury electric vehicles from Audi and Mercedes-Benz.
How to Join the Festive Tech Rush
The event unfolds in two exciting phases:
- Interactive Warm-Up (Feb 13) - Users can experiment with AI-powered New Year greetings through the app to snag early rewards.
- Gala Night Extravaganza - Three major giveaway rounds will sync perfectly with the Spring Festival Gala broadcast, blending entertainment with cutting-edge technology distribution.
"We wanted to do more than just hand out cash," explains a Doubao spokesperson. "By integrating our AI technology into these premium devices, we're giving people a tangible way to experience how artificial intelligence can enhance daily life."
The company emphasizes that all tech prizes come pre-loaded with special features powered by Doubao's large model through Volcano Engine integration.
Why This Matters
This move signals an important shift in how tech companies approach China's most important holiday marketing season. Rather than simply buying attention with cash incentives, there's growing emphasis on demonstrating practical applications of AI technology in home settings.
The timing couldn't be better - as families gather across China during the Spring Festival travel rush, these high-profile prizes could spark countless conversations about artificial intelligence around dinner tables nationwide.
Key Points:
- Prime Time Partnership: Doubao secures coveted spot as official 2026 CCTV Spring Festival Gala partner
- Beyond Cash: Over 100k premium tech products up for grabs instead of traditional red envelopes
- Dream Prizes: Includes cutting-edge gadgets plus Audi/Mercedes EV usage rights
- AI Integration: All prizes feature special functions powered by Doubao's large language model
- Double Play: Two-phase event combines app interactions with live gala giveaways
