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Doubao Joins Spring Festival Gala with High-Tech Giveaway

Doubao Brings AI Innovation to Spring Festival Celebrations

The annual Spring Festival tech showdown just got more interesting as ByteDance's Doubao enters the fray with a unique twist. While competitors focus on cash red envelopes, Doubao is betting on smart technology to win over audiences during China's most-watched television event.

Tech Meets Tradition

Instead of following the crowd with monetary giveaways, Doubao has curated an impressive lineup of intelligent devices:

  • Cutting-edge gadgets: Including YuShu robots and DJI drones equipped with Doubao's AI capabilities
  • Smart home essentials: Jumi projectors and Supor rice cookers that promise to make household tasks easier
  • Grand prizes: Short-term leases for luxury electric vehicles from Audi and Mercedes-Benz

What makes these prizes special? Each device comes supercharged with ByteDance's Volcano Engine and Doubao Large Model integration, transforming ordinary appliances into intelligent assistants.

Mark Your Calendars

The excitement unfolds in two phases:

Preheating Period (Feb 13): Starting at 8 PM, users can explore AI-powered New Year greetings features in the Doubao App while trying their luck at cash prizes.

Main Event (Feb 16): During the CCTV Spring Festival Gala broadcast, viewers will have three chances to win these tech-enhanced prizes through live interactions.

This strategic move positions ByteDance not just as a digital platform but as a bridge bringing AI from our screens into everyday life. By partnering with China's most-watched annual television event, they're making artificial intelligence tangible through devices people use daily.

Key Points:

  • Doubao offers over 100,000 AI-enhanced smart devices instead of traditional cash red envelopes
  • Prize categories range from cutting-edge gadgets to practical home appliances and luxury car leases
  • The giveaway coincides with Doubao's appearance on CCTV's Spring Festival Gala on February 16th
  • All prizes feature deep integration with ByteDance's Volcano Engine and Doubao Large Model

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