ChatGPT Ads Launch at Premium $60 CPM, Betting on High Intent
ChatGPT Enters the Ad Game With Premium Pricing and Privacy Focus
OpenAI is making its first major move into advertising with ChatGPT, and it's coming in hot - charging advertisers $60 for every thousand impressions (CPM). That's more than three times what Meta typically charges. Why the premium? Because when you're asking ChatGPT for restaurant recommendations or product advice, you're already in buying mode.
Why Advertisers Might Pay Triple
The math is simple: intent equals value. Unlike social media where ads interrupt your scrolling, ChatGPT conversations often begin with commercial intent. Need hiking gear for an upcoming trip? The outdoor brand ad that pops up after your query has a much better shot at converting than a random Instagram post.
"We're seeing click-through rates that make traditional digital ads look like billboards on a highway," reveals an advertising executive testing the platform. Early data suggests conversion rates could justify the steep CPM.
Privacy as a Selling Point
In a surprising twist for digital advertising, OpenAI is keeping data sharing minimal:
- No individual user profiling
- Only aggregate metrics (total views/clicks)
- Automatic ad blocking for suspected minors
The approach contrasts sharply with platforms like Google and Meta that thrive on granular user data. "We believe privacy and great ad experiences aren't mutually exclusive," states OpenAI's product lead.
How the Ads Will Work
The system will be selective about ad placement:
- Only appearing when responses naturally align with advertiser offerings
- Limited to free users and new ChatGPT Go subscribers initially
- Strict content moderation to maintain quality standards
Advertisers won't get to pick specific queries or users - the AI handles matching automatically. One travel company exec admits: "It's scary giving up that control, but if the conversions are there..."
Key Points:
- Premium pricing: $60 CPM reflects high commercial intent of ChatGPT queries
- Privacy focus: Minimal data sharing sets new standard for AI advertising
- Smart placement: Ads appear only when contextually relevant to conversation
- Youth protection: Automatic detection blocks ads for underage users
