Apple's Failed Bid for AI Startup Founded by Ex-OpenAI CTO
Apple's Acquisition Talks with AI Startup Thinking Machines Lab Collapse
Bloomberg reports that Apple Inc. recently engaged in discussions to acquire Thinking Machines Lab, an artificial intelligence startup founded by Mira Murati, the former Chief Technology Officer of OpenAI. The negotiations ultimately failed to produce an agreement, marking another strategic pivot in Apple's aggressive AI expansion plans.

Image source note: The image is AI-generated, and the image licensing service is Midjourney
The Startup Behind the Deal
Thinking Machines Lab represents one of the most intriguing new entrants in the AI space. Despite having no commercial products yet, the company achieved a remarkable $10 billion valuation after closing a $2 billion seed funding round led by prominent Silicon Valley venture firm Andreessen Horowitz.
Murati brings unique credibility to the venture, having served as OpenAI's CTO during its ChatGPT breakthrough and briefly acting as interim CEO during the company's leadership crisis in late 2024. Her departure to found Thinking Machines Lab signaled her ambition to pursue a different vision for AI development.
Mission: Democratizing Artificial Intelligence
The startup operates with relatively little public visibility but has articulated an ambitious mission statement: "To make artificial intelligence knowledge and tools accessible to everyone according to their unique needs."
Company materials suggest that Thinking Machines Lab views current AI systems as too opaque and inflexible for most users. They aim to bridge what they describe as a growing gap between cutting-edge AI capabilities and practical understanding/application by non-experts.
"Existing systems advance faster than society can comprehend them," reads one company document. "This creates artificial barriers to adoption and meaningful public discourse about AI's role in our future."
Why Apple Walked Away
While neither party has commented publicly on the failed negotiations, industry analysts note several potential sticking points:
- Valuation concerns: The $10B price tag for a pre-revenue company may have given Apple pause
- Strategic misalignment: Apple typically prefers acquiring companies with established products it can integrate
- Founder dynamics: Murati may have prioritized maintaining independence over joining a tech giant
The breakdown contrasts with Apple's ongoing discussions with another AI firm, Perplexity, where talks appear more advanced according to sources familiar with both deals.
Big Tech's AI Arms Race Continues
The aborted acquisition attempt underscores how aggressively major tech companies are pursuing AI talent and intellectual property. With Microsoft's OpenAI partnership and Google's DeepMind integration setting the pace, Apple faces mounting pressure to demonstrate comparable AI capabilities - particularly as it prepares to launch new AI features in iOS 19.
Thinking Machines Lab now joins Anthropic, Inflection AI, and other well-funded independents navigating acquisition interest while trying to maintain their original visions. Whether they can deliver on their ambitious goals without corporate backing remains one of Silicon Valley's most closely watched questions.
Key Points:
- 🚀 Acquisition talks failed: Apple discussed buying Thinking Machines Lab but couldn't reach terms
- 💵 $10B valuation: Startup raised $2B in seed funding despite no commercial products
- 🧠 Founder pedigree: Created by ex-OpenAI CTO Mira Murati following leadership turmoil
- 🎯 Mission focus: Aims to make AI systems more understandable and customizable
- 🍎 Apple's strategy: Continues evaluating multiple AI acquisitions including Perplexity

