Ant Group's AI Services Hit Major Milestones During Lunar New Year Rush
Ant Group's AI Services Flourish During Holiday Season
As families across China celebrated the Lunar New Year, Ant Group quietly achieved what many tech companies dream about - bringing artificial intelligence into millions of households. Their secret? Focusing on services people actually use every day.
Payment Revolution Goes Mainstream
The numbers tell a compelling story. Alipay's "AI Pay" processed over 120 million transactions by February 12 before crossing the 100 million user threshold - becoming what analysts believe is the world's first AI-native payment service to reach this scale.
What makes this remarkable isn't just the volume, but how quickly consumers have embraced the technology. During peak shopping periods around the holidays, many users reportedly preferred the AI assistant over traditional payment methods for its speed and convenience.
Health App Scores Surprise Hit
Meanwhile, Ant Afu became an unlikely holiday sensation. The health-focused app rode a wave of popularity after featuring in CCTV's Spring Festival Gala and launching its "Health Fu" campaign - a clever play on words combining "fortune" with "health" that resonated with families.
The app saw such explosive growth that it topped Apple's download charts for several days running. Interestingly, over half of these new users came from smaller cities outside China's major metropolitan areas - suggesting digital health tools are gaining traction nationwide.
Strategic Differentiation Pays Off
While competitors battle over general-purpose AI assistants, Ant has taken a different path. By concentrating on high-trust sectors like finance and healthcare, they've avoided much of the cutthroat competition plaguing other areas of consumer tech.
This approach builds on Ant's two decades of experience solving real-world problems through technology. As CEO Han Xinyi recently explained to reporters, their "Two Flowers" strategy aims to protect both users' wallets (through payments) and wellbeing (via health services).
The company isn't just focusing on applications either. Recent open-sourcing of their Bailing Large Model and other foundational technologies suggests serious investment in core AI research that could power future innovations.
Key Points:
- Mass adoption: Both AI Pay and Ant Afu surpassed 100 million users during Spring Festival
- Beyond megacities: 52% of Ant Afu's new users came from third-tier cities and below
- Trust matters: Focusing on payments and healthcare helped avoid crowded general-AI market
- Tech foundations: Open-sourced large models indicate long-term commitment to AI development
