Alibaba Unifies AI Brand Strategy Under Qwen Banner

In a strategic shift aimed at cutting through market confusion, Alibaba Group announced on February 5, 2026 that it would bring all its artificial intelligence technologies under one roof - the newly unified Qwen brand.

Ending the Name Game

The Chinese tech giant had previously used multiple brand names interchangeably - "Tongyi Qwen," "Qwen," and other variations - creating unnecessary complexity for users tracking its AI developments. Now, everything from foundational models to industry-specific versions will carry the Qwen Large Model branding in Chinese markets, with Qwen serving as the global English identifier.

"This consolidation reflects our commitment to presenting a clear, coherent AI strategy," an Alibaba spokesperson explained. "When users interact with our technology, they should immediately recognize it as part of the Qwen family."

Organizational Clarifications

The rebranding comes with organizational adjustments:

• Tongyi Lab retains its name but shifts focus exclusively to research and development
• The lab will continue driving core technological advances behind Qwen models
• Product-facing operations now clearly fall under the Qwen umbrella

Industry analysts see this as Alibaba sharpening its competitive edge ahead of intensified global AI competition.

Meanwhile in Space...

The tech world's attention briefly shifted orbit when SpaceX revealed plans for a staggering one-million-satellite constellation. The U.S. Federal Communications Commission accepted SpaceX's application on February 4, kicking off a public comment period running through March 6.

Key Points:

• Alibaba consolidates all AI offerings under Qwen brand name
• Tongyi Lab remains as dedicated R&D division
• Move aims to eliminate previous branding confusion
• SpaceX proposes ambitious million-satellite network