AI-Generated Journey to the West MVs Monetize Bilibili Content
AI-Powered Content Creation: Monetizing Classic IPs
A content creator has found success on Bilibili by producing entirely AI-generated music videos featuring characters from the classic Chinese novel Journey to the West. The innovative approach has garnered over 5 million views on some videos and attracted nearly 300,000 followers within two weeks.
The Creative Process
The creator follows a systematic approach combining multiple AI tools:
Character Image Generation: Using "Ji Meng 4.0," the creator uploads reference images of characters like the Black Bear King or Tang Sanzang, then generates modernized versions with prompts specifying details like "stylish headphones" or "professional recording studio" settings.
AI Music Composition: The tool "Tunee" creates original songs based on prompts such as "Write a song about the Jade Rabbit's life that listeners can relate to."
Video Assembly: Songs are split into 20-second segments in CapCut, then paired with AI-generated video clips of the characters "singing" through digital human technology.
Why It Works
The strategy capitalizes on several key factors:
- Nostalgic IP Appeal: Journey to the West remains one of China's most beloved stories
- Cost Efficiency: Traditional MV production costs are avoided through AI automation
- Scalability: Multiple videos can be produced rapidly once templates are established
- Platform Dynamics: Bilibili's algorithm favors consistent, engaging short-form content
Challenges and Considerations
While successful, the approach requires ongoing innovation to prevent audience fatigue. The creator notes:
"To maintain popularity, we need continuous innovation in character selection and emotional resonance of songs to avoid content homogenization."
The method also demands basic technical proficiency with AI tools and video editing software, though tutorials make it accessible to motivated beginners.
Key Points
- Traffic Monetization: High view counts translate directly to revenue through Bilibili's partnership program
- Tool Stack: Ji Meng 4.0 (images), Tunee (music), and CapCut (editing) form the core workflow
- Time Investment: Moderate learning curve offset by rapid production once mastered
- Sustainability: Requires ongoing creative variations on the core concept
