Samsung bets big on Google's AI, plans Gemini for 800M devices
Samsung's Massive AI Gamble: Bringing Gemini to 800 Million Devices
At CES 2026, Samsung dropped what might be its most ambitious tech commitment yet. Co-CEO Lee Jae-yong revealed plans to supercharge the company's AI capabilities, targeting 800 million devices equipped with Google's Gemini AI features by the end of this year. That's double the current deployment - and it's coming fast.
The AX Initiative: AI Everywhere
The company isn't just dipping its toes in the AI waters - it's diving in headfirst with its "AX" (AI Transformation) project. This isn't limited to just smartphones either. Samsung plans to weave artificial intelligence throughout its entire ecosystem:
- Smartphones (Galaxy series)
- Tablets
- Televisions
- Home appliances
"We're applying AI to all products, all functions, and all services as quickly as possible," Lee emphasized during his keynote. For Samsung, this represents more than just new features - it's a fundamental shift in how the company approaches technology development.
From 400M to 800M: The Acceleration Curve
The scale of this expansion becomes clear when you look at the numbers:
- Late 2025: ~400 million devices with Gemini support
- By end of 2026: Targeting ~800 million devices
That means Samsung plans to match its entire previous deployment in just one year. It's a staggering pace that shows how seriously the company is taking the AI revolution.
Why This Matters for Consumers
For everyday users, this rapid expansion means:
- More devices getting smarter capabilities overnight through software updates
- Deeper integration between different Samsung products in your home
- New ways to interact with your technology using natural language
- Potential improvements in everything from photo editing to home automation
The real test will be whether these AI features deliver tangible benefits rather than just being marketing bullet points. With Google's Gemini at the core, Samsung seems confident it can walk that line.
Key Points:
- Ambitious Target: Doubling Gemini-equipped devices from 400M to 800M in one year
- Full Ecosystem Approach: Not just phones - TVs, tablets and appliances included
- Strategic Partnership: Leveraging Google's Gemini rather than building alone
- Implementation Speed: "As quickly as possible" suggests aggressive rollout timeline