Riskified Fortifies Retail Against AI-Powered Fraud With New Strategy Builder
The AI Shopping Revolution Comes With Hidden Risks
Walk into any digital storefront today, and you're increasingly likely to be greeted not by human staff, but by sophisticated AI shopping assistants. These virtual helpers promise personalized service at scale - but they've unwittingly opened Pandora's box for fraudsters.
"We're seeing risk levels from LLM traffic that dwarf traditional threats," explains Assaf Feldman, CTO of fraud prevention leader Riskified. "In some sectors, it's 2.3 times riskier than Google search traffic."
Building Digital Trust in the Age of AI Agents
Riskified's solution comes in two powerful upgrades:
1. AI Agent Identity Signals Drawing from its vast merchant network, this feature acts like a digital bouncer, instantly verifying whether an AI user qualifies for sensitive actions like instant refunds during conversations.
2. Policy Builder Tool Merchants now wield surgical precision against specific threats - whether it's blocking return abuse rings or preventing promotion exploitation - all through an intuitive interface.
"We're not just building walls," Feldman emphasizes. "We're creating the trust layer that makes meaningful AI commerce possible."
The company isn't going it alone. Their partnership with HUMAN Security combines cutting-edge AgenticTrust technology with decades of fraud prevention expertise.
Why This Matters Now
The timing couldn't be more critical. As retailers race to implement conversational commerce:
- Fraud groups automate scams at unprecedented scale
- Traditional security measures fail against evolving tactics
- Consumer trust hangs in the balance
Riskified's approach offers merchants something rare: confidence to fully embrace AI's potential without becoming victims of its dark side.
Key Points:
- AI commerce growth brings sophisticated new fraud vectors
- Real-time identity verification prevents abuse during customer interactions
- Customizable defense policies let merchants target specific threats
- Strategic partnership with HUMAN Security strengthens ecosystem defenses
