How Qwen AI Became China's Lunar New Year MVP

As fireworks lit up the night sky during Spring Festival, millions of Chinese turned not just to family, but to an unexpected helper - Alibaba's Qwen AI assistant. The numbers tell a remarkable story: in just 11 days, users invoked Qwen 5 billion times, making it one of the busiest virtual assistants in history.

A Digital Revolution in Holiday Planning

The Alipay Qwen App recently revealed eye-opening data from its "Qwen Treats" promotion. From bubble tea runs to complex travel itineraries, 130 million users entrusted their holiday logistics to artificial intelligence. What began as a convenience tool has become a cultural phenomenon - shouting "Qwen, help me" became as common as exchanging red envelopes.

Movie nights saw particularly dramatic changes. After February 14th, AI-powered ticket purchases exploded by 372 times, with smaller cities leading the charge at a 782-fold increase. Zhang Yimou's thriller "Silent Awakening" emerged as the surprise favorite among Qwen users.

Breaking Down Barriers

The real success story lies in who's using Qwen. Nearly 4 million seniors over 60 tried AI services for the first time during the campaign. In county-level cities across China, residents discovered they could book flights or order groceries with simple voice commands - no tech expertise required.

Transportation services saw similar spikes:

• Flight bookings via AI increased 22 times
• Combined transportation tickets rose over sevenfold
• Nearly half of all orders came from smaller municipalities

Key Points:

• 5 billion interactions with Qwen during Spring Festival
• 130 million users adopted AI for daily services
• Movie ticket purchases grew 372 times via AI
• 4 million seniors experienced AI ordering for first time
• County markets accounted for nearly 50% of orders