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Hailuo AI Rings in Year of the Horse with Festive Tech Treats

Digital Fireworks: Hailuo AI's Lunar New Year Extravaganza

As red lanterns light up streets across China, MiniMax's Hailuo AI has unveiled its own high-tech version of Spring Festival cheer. The platform's latest offerings blend cultural traditions with artificial intelligence innovations, giving tech-savvy celebrants new ways to welcome the Year of the Horse.

Image

A Multimedia Celebration

The festivities kicked off with "Charging Ahead," an animated short that reimagines classic horse imagery through AI-generated visuals. Its viral success paved the way for February 7th's groundbreaking AI Spring Festival Gala, a collaboration with Bilibili that drew over 9 million views. The variety show featured digital performances merging Peking opera motifs with futuristic effects.

Mango TV viewers got their own treat on Valentine's Day when Hailuo AI debuted "Arcade Dinosaur: The Fate of Cross-Over." This experimental short film adapts Capcom's classic game using AI-assisted animation techniques rarely seen in Chinese productions.

Interactive Surprises

Beyond passive viewing, Hailuo invites users to create:

  • Custom red envelopes: Upload personal photos to generate dynamic digital hongbao featuring galloping horse animations
  • Quirky ringtones: The "Let Me Go" track (perfect for procrastinators) transforms into a three-step WeChat notification tone

The technological backbone comes from upgraded Hailuo 2.3 models capable of handling complex motion sequences - like those dancing horses in user-generated content.

What's Next?

MiniMax promises more boundary-pushing projects throughout the lunar year. Their engineers hint at AR integration for next year's zodiac celebrations, potentially letting users project AI-generated lion dancers into their living rooms.

Key Points:

  • Collaborations with Bilibili/Mango TV produced record-breaking AI content
  • Interactive features put creation tools in users' hands
  • Technical upgrades enable richer visual/music generation
  • Plans underway for deeper AR/VR holiday experiences

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