Meta Collaborates with Luxury Brands on AI Smart Glasses

Meta, in partnership with EssilorLuxottica Group, has announced the launch of a new line of smart glasses under luxury brands such as Prada and Oakley. These glasses will incorporate generative AI technology, aiming to elevate the user experience for fashion-forward consumers and sports enthusiasts alike.

Product Launch Details

The upcoming smart glasses were previewed on Meta's Instagram account "Oakley|Meta," with an official unveiling scheduled for June 20. The Oakley series, priced at approximately $360 (RMB 2,586), is designed to cater to active lifestyles. Meta observed that users of its Ray-Ban smart glasses frequently capture moments during activities like tennis or skiing, prompting a focus on durability and performance for the new model.

Technical Features and Market Strategy

The new glasses will share technical similarities with the Ray-Ban Meta glasses released in 2023. While specific details remain undisclosed, insiders suggest the product will appeal to sports enthusiasts. EssilorLuxottica Group, which owns brands like Ray-Ban and Oakley, has been collaborating with Meta since 2019. Their first-generation smart glasses debuted in 2021, followed by a second-generation model in 2023 featuring Meta's AI voice assistant.

The AI capabilities include:

• Landmark recognition
• Ingredient analysis and recipe retrieval (when connected to a smartphone)
• Voice messaging via WhatsApp and Messenger

Future Developments

Meta and EssilorLuxottica plan to release a third-generation model by the end of the year. This version is expected to be larger and may integrate a small display into the lenses, offering expanded functionality.

Key Points

• Collaboration: Meta teams up with Prada, Oakley, and other luxury brands for AI-powered smart glasses.
• Target Audience: Sports enthusiasts, with a focus on durability and active use cases.
• Pricing: $360 for the Oakley series, with a third-generation model launching soon.
• AI Features: Includes voice assistance, landmark recognition, and recipe analysis.
• Release Date: Official unveiling on June 20; third-generation model expected by year-end.