Lantern Festival Rush: Last Chance to Grab Free Tangyuan with Qwen's Digital Coupons
Lantern Festival Sees Final Push for Digital Coupons
As families across China prepare to celebrate the Lantern Festival on March 3rd, major tangyuan brands including Simen Wonton, Wu Fang Zhai, and Sanquan Food have taken to social media with urgent reminders: "Qwen's giving away free tangyuan - today's your last chance!" The coordinated campaign has sparked some playful commentary online, with one Weibo user quipping, "Nothing says 'festive spirit' like perfectly timed marketing."
How the Promotion Works
The free meal cards represent phase one of Qwen's "Spring Festival Invites Guests" campaign. Originally set to expire earlier, the tech company extended the deadline specifically for the Lantern Festival celebration. "We wanted everyone to enjoy a bowl of tangyuan," explained a Qwen spokesperson.
Each digital coupon carries 25 yuan in value - enough to cover most standard tangyuan purchases. Whether buying packaged products from major brands or ordering freshly made versions at restaurants, users simply apply the coupon to reduce their total to a symbolic 0.01 yuan payment.
Beyond Tangyuan: Expanded Options
For those who missed the initial offer, Qwen's second-phase "Super Inviting Card" provides alternative savings. Valid until April 30th, these 25-yuan coupons unlock discounts across broader categories including:
- Restaurant meals beyond just tangyuan
- Hotel bookings
- Flight reservations
- Movie tickets
The promotion has clearly resonated with consumers. During Spring Festival alone, users placed nearly 200 million voice-activated orders through Qwen's platform. Recent data from AI Product Ranking shows explosive growth for the service - February saw 203 million monthly active users globally, representing a staggering 552% increase that positions Qwen as the world's third-largest AI application.
Key Points:
- Last call for free tangyuan coupons expires March 3rd (Lantern Festival)
- Original 25-yuan meal cards can reduce purchases to 0.01 yuan
- New Super Inviting Cards valid through April 30th for diverse purchases
- Campaign contributed to Qwen reaching 203 million MAU in February
- Platform now ranks as third-largest global AI application
