Kuaishou Launches 'KeLing AI' App

Kuaishou Technology has recently introduced the 'KeLing AI' application, marking a significant step in its strategy to enhance AI-driven content creation on mobile devices. This standalone app leverages Kuaishou's proprietary KeLing and KeTu models, offering users advanced capabilities in video and image generation and editing.

According to Kuaishou, the 'KeLing AI' app is designed as a next-generation creative productivity platform. It aims to create a comprehensive product matrix that spans various platforms, including web versions, mobile apps, mini-programs, and international versions.

Features and Limitations

The app is tailored to meet the daily creative needs of its users. However, it currently lacks certain features available in the more robust KeLing web version. Notably, functionalities related to camera movement and creative imagination parameters are not yet implemented, but Kuaishou suggests that these features might be incorporated in future updates to align the app with its web counterpart.

Zhang Di, Vice President of Kuaishou and head of the large model team, reported that since its release in June 2024, KeLing AI has garnered over 3.6 million users, resulting in the creation of 37 million videos and more than 100 million images.

Competitive Landscape

In the rapidly evolving landscape of mobile AI applications, Douyin, a significant competitor, has also launched a similar product called 'JiMeng AI'. This competition highlights the race between the two leading domestic short video platforms to establish dominance in the AI content creation sector. As both companies continue to innovate, it remains to be seen which will lead the market in this burgeoning field.

Conclusion

Kuaishou's launch of the 'KeLing AI' app represents a strategic move to enhance its offerings in the competitive landscape of mobile AI tools. With the initial success of the app and ongoing development plans, Kuaishou aims to solidify its position as a leader in AI-driven content creation.