Hailuo AI Rings in Year of the Horse with Festive Tech Treats
Hailuo AI Delivers Lunar New Year Cheers Through Tech Innovation
As lanterns light up homes across Asia, MiniMax's Hailuo AI is bringing digital festivities to smartphones nationwide. The platform's Year of the Horse celebrations showcase how artificial intelligence can reinvent traditional holidays.
A Multimedia Celebration
The centerpiece? An animated short titled "Charging Ahead" that puts a modern spin on classic horse imagery.
But the real showstopper arrived February 7th - an AI-generated Spring Festival Gala created with Bilibili that racked up 9 million views and trended nationally. Imagine digital performers blending equine motifs with futuristic choreography - all rendered through Hailuo's upgraded visual algorithms.
"We wanted to create something that would make grandparents and tech enthusiasts smile alike," explains Creative Director Li Wei. The team partnered with Mango TV on February 14th for another first - adapting Capcom's "Arcade Dinosaur" into an AI-powered miniseries.
Interactive Surprises
Beyond spectating, users can:
- Design custom red envelopes using personal photos transformed through festive templates (no design skills required)
- Download "Let Me Go" - an intentionally lazy ringtone composed by MiniMax Music 2.5 that perfectly captures post-holiday lethargy
The viral ringtone takes three taps to set as a WeChat alert, while full versions live on Hailuo's Douyin channel.
Technical Backbone
The magic stems from Hailuo 2.3 and 2.3Fast model upgrades specializing in motion rendering. "Dance sequences that would've stumped us last year now flow naturally," notes engineer Zhang Tao. The improvements expand creative possibilities while maintaining the platform's signature accessibility.
As fireworks paint the night sky, Hailuo proves technology needn't distance us from tradition - it can become part of the celebration itself.
Key Points:
- 9 million views for AI-generated Spring Festival Gala
- First-ever game IP adaptation using AI animation tools
- Customizable digital red envelope generator
- Upgraded motion algorithms enable complex dance sequences



