Hailuo AI Rings in Year of the Horse with Festive Features and Collaborations
Hailuo AI Celebrates Lunar New Year with Innovative Features
As families across China prepare for Spring Festival celebrations, MiniMax's Hailuo AI is joining the festivities with groundbreaking digital offerings. The company has unveiled a series of special features blending traditional holiday cheer with cutting-edge artificial intelligence.
Multimedia Festivities Take Center Stage
The celebrations kicked off with "Charging Ahead," an animated New Year's greeting featuring a creative "horse galloping" technique that puts a modern spin on traditional art styles. But the real showstopper came on February 7th when Hailuo AI partnered with Bilibili to produce China's first-ever AI Spring Festival Gala. The innovative program quickly became a social media sensation, racking up over 9 million views shortly after release.
For those craving more dramatic entertainment, February 14th saw the debut of "Arcade Dinosaur: The Fate of Cross-Over." This groundbreaking short film marks the first collaboration between Hailuo AI and gaming IP "Arcade Dinosaur" (mobile version of Capcom's "Dino Crisis"), available now on Mango TV and other major platforms.
Interactive Features Bring Personal Touch to Traditions
Understanding that modern celebrations blend digital and physical experiences, Hailuo introduced two standout interactive features:
- Custom Red Envelopes: Users can design their own digital hongbao using AI-generated templates or personal photos—perfect for adding personality to this beloved tradition.
- Quirky Ringtone: The MiniMax Music 2.5 model created "Let Me Go," an intentionally lazy-sounding ringtone that playfully captures Gen Z's "lying flat" mentality. Setting it as a WeChat notification takes just three taps.
"We wanted to create experiences that feel both authentically festive and distinctly modern," explained a Hailuo spokesperson. The company credits these innovations to upgrades in their Hailuo 2.3 and 2.3Fast models, which enable richer visual styles and smoother animations.
Looking Ahead
The Lunar New Year campaign represents just part of Hailuo's broader vision. Company representatives hint at more creative collaborations coming throughout the year, promising continued improvements in how users transform ideas into compelling digital content.
Key Points:
- First-of-its-kind AI Spring Festival Gala trended nationally with 9M+ views
- Game-inspired short film marks new frontier for IP collaborations
- Personalizable red envelopes let users put their stamp on tradition
- Upgraded AI models power richer creative expressions
