Former vivo Product Manager Launches AI Makeup Mirror Startup
Former vivo Product Manager Enters AI Beauty Hardware Market
Song Ziwei, previously known as vivo's "Most Beautiful Product Manager," has officially entered the AI hardware space with her new venture Weiguang Liangdian. The startup, established in November 2024, is developing an AI-powered makeup mirror that combines beauty technology with artificial intelligence.
Funding and Development Plans
Business registration records reveal that Weiguang Liangdian completed its angel funding round in September 2025. Notable investors include:
- Zhongke Chuangxing
- Jihe Venture Capital
The raised capital will be allocated to:
- Core AI hardware development
- Companion application software
- Team expansion and talent acquisition
The company aims to position itself at the intersection of fashion technology and smart home devices, targeting younger demographics with stylish, tech-integrated beauty solutions.
Industry Background and Competitive Edge
Song brings valuable experience from her tenure at vivo, where she specialized in:
- Consumer electronics design
- User experience optimization
- Product management strategies
Her reputation as a "beauty tech" influencer provides natural marketing advantages in this niche market segment.
The AI makeup mirror sector has gained momentum recently by offering features like:
- Real-time skin analysis
- Virtual makeup simulation
- Personalized skincare recommendations These innovations bridge the gap between traditional beauty tools and smart home ecosystems.
Market Potential and Future Outlook
While specific product details remain confidential, industry analysts note several favorable factors:
- Growing demand for personalized beauty tech (projected 22% CAGR through 2030)
- Strong investor confidence in AI-hardware convergence
- Founder's proven track record in consumer electronics
The company plans to leverage Song's industry connections and design expertise to differentiate its offerings in this emerging product category.
Key Points:
- Former vivo executive launches AI beauty hardware startup
- Secured angel funding from prominent venture firms
- Targets intersection of fashion tech and smart home segments
- Leverages founder's dual expertise in electronics and beauty branding
- Product launch timeline remains undisclosed