Doubao Joins Spring Festival Gala with High-Tech Giveaways
Doubao Takes Center Stage at Spring Festival Gala
The annual red envelope wars have taken a high-tech turn this year. ByteDance's AI assistant Doubao has officially announced its participation in the CCTV Spring Festival Gala, bringing not just cash rewards but cutting-edge technology to Chinese families celebrating the Lunar New Year.
A Different Kind of Red Envelope
While traditional cash giveaways still dominate the season, Doubao is betting big on smart technology. More than 100,000 AI-enhanced devices will be up for grabs, including:
- Smart home essentials: Jumi projectors and Supor rice cookers with built-in Doubao assistants
- Premium gadgets: YuShu robots, DJI drones, and Top3D printers
- Grand prizes: Short-term leases for luxury electric vehicles like the SAIC Audi E5 Sportback and Mercedes-Benz CLA
What makes these prizes special? Each device comes pre-loaded with ByteDance's Volcano Engine and Doubao Large Model capabilities, transforming ordinary appliances into intelligent companions.
Mark Your Calendars
The giveaway unfolds in two exciting phases:
February 13 (8 PM): The preheating period begins with AI-powered New Year greetings and cash red envelopes in the Doubao App.
February 16 (New Year's Eve): The main event kicks off during the CCTV gala broadcast. As the exclusive AI cloud partner, Doubao will host three major lottery rounds - your best chance to snag those tech prizes.
Why This Matters
This move signals ByteDance's ambitious plan to transition from digital screens to physical homes. By embedding its AI in everyday appliances, the company aims to make artificial intelligence as commonplace as televisions during family gatherings.
The strategy mirrors China's broader push for smart home adoption while capitalizing on the Spring Festival's unmatched viewership. Last year's gala drew nearly 700 million viewers - a golden opportunity to showcase AI's practical applications beyond chatbots.
Key Points:
- Doubao joins Tencent and Alibaba in competitive Lunar New Year promotions
- Over 100,000 smart devices will be given away during CCTV gala broadcast
- Prizes feature deep integration with ByteDance's AI technologies
- Main lottery occurs during live Spring Festival Gala on February 16
