Doubao AI Lights Up Spring Festival Gala with Record-Breaking 1.9 Billion Interactions
AI Takes Center Stage at Lunar New Year Celebration
The Year of the Horse galloped into history books as China's Spring Festival Gala embraced artificial intelligence like never before. Doubao AI didn't just participate in the annual television extravaganza - it fundamentally transformed how audiences interacted with the show.

Record-Shattering Engagement
When hosts announced interactive segments, viewers responded enthusiastically through Toutiao's platform. The numbers tell an astonishing story:
- 1.9 billion total AI interactions during the broadcast
- Over 50 million AI-generated festive profile pictures created
- 100 million personalized New Year greetings shared among friends and family
The technological backbone held strong despite massive demand. At precisely 9:46 PM, systems processed 63.3 billion tokens per minute - a new benchmark for real-time AI responsiveness.
"We designed Huoshan Engine specifically for these moments," explained a ByteDance engineer working behind the scenes. "Like preparing dumplings for an entire village, our infrastructure had to scale seamlessly when everyone engaged simultaneously."
When Tradition Meets Technology
The magic extended far beyond statistics. Seedance 2.0, Toutiao's unreleased video generation model, quietly powered several performances:
- Riding the Wind Song: Ancient ink paintings sprang to life with galloping horses whose manes flowed authentically across digital scrolls
- Celebrating the Flower Goddess: Each performer received bespoke digital environments that evolved dynamically with their movements
Stage directors marveled at how technology enhanced rather than overwhelmed traditional elements. "We're not replacing human artistry," emphasized creative director Li Wei. "AI becomes our collaborator - like a master calligrapher gaining a magical brush that anticipates every stroke."
The New Face of Family Traditions
The most profound impact might be how technology reinvigorated age-old customs:
- Grandparents exchanged AI-assisted poetry with distant relatives
- Children created animated zodiac animals together before dinner
- Families preserved memories through automatically generated highlight reels
As fireworks lit skies nationwide, millions discovered that cutting-edge technology could deepen rather than diminish cherished traditions - proving innovation and cultural heritage can harmonize beautifully.
Key Points:
- Doubao AI facilitated 1.9 billion interactions during Spring Festival Gala broadcast
- Seedance 2.0 model enhanced performances with dynamic visual storytelling
- Huoshan Engine successfully managed unprecedented computing demands
- Technology created new ways for families to celebrate traditions together



