Ant Group's Health App Reinvents Itself as Afu

In a significant move for digital healthcare, Ant Group has transformed its AI health application AQ into "Ant Afu," complete with a fresh identity and upgraded functionality. The rebranded app isn't just changing its name—it's evolving its entire approach to personal health management.

From Tool to Trusted Companion

The new Afu positions itself as an "AI health friend" rather than just another tech tool. This shift reflects growing consumer demand for personalized, conversational healthcare support. "We wanted to create something that feels less like software and more like having a knowledgeable friend who cares about your wellbeing," explains the development team.

Daily engagement tells the story: Afu processes over 5 million health-related questions every day, with more than half its users coming from smaller cities—proof that quality healthcare advice is reaching beyond major urban centers.

Smart Features for Smarter Health Choices

Afu's capabilities now include:

• Seamless device integration with popular brands like Apple, Huawei, and Honor
• Advanced Q&A functionality allowing both text conversations and photo-based consultations
• Expanded service network connecting users with professionals across China

The app's health companionship service shines brightest when paired with wearable tech, creating a continuous feedback loop for users monitoring chronic conditions or fitness goals.

Building Bridges in Healthcare

Perhaps most impressive is Afu's growing ecosystem of medical partnerships. Collaborations with provincial health bureaus now give users access to services across more than 200 hospitals. Sixteen research institutions have also joined forces with Ant Group to explore how AI can further transform preventive care and diagnosis.

The initiative recently gained celebrity endorsement too—popular host He Jiong signed on as global brand ambassador at the relaunch event.

What This Means for Users

The rebrand comes at a time when digital health tools are becoming essential rather than optional. With its combination of smart technology and human-centered design, Afu appears well-positioned to lead this transformation in China's healthcare landscape.

The numbers speak volumes: surpassing 15 million monthly active users establishes Afu as one of China's most widely-used AI health applications—a testament to how technology is changing our relationship with personal wellness.

Key Points:

• Major rebrand: AQ becomes Ant Afu with expanded capabilities
• Growing influence: Now serving over 15 million monthly active users
• Smart integration: Works seamlessly with leading wearable brands
• Medical network: Partners with 200+ hospitals nationwide
• Celebrity boost: He Jiong joins as global ambassador