Xiaomi Leads Smart Speaker Market with AI Advancements
Smart Speaker Market Rebounds with AI Innovations
The Chinese smart speaker market experienced a strong recovery during the 2025 618 shopping festival, with online sales reaching 802,000 units - a 7.5% increase year-over-year. Sales revenue grew even more significantly at 15.2%, according to latest industry data.
AI Large Models Drive Market Transformation
Smart speakers equipped with AI large model technology now account for nearly 40% of market share, reaching 36.8% in Q2 2025 alone. This technological leap has dramatically improved:
- Voice interaction quality
- Intelligent Q&A capabilities
- Overall user experience
Xiaomi Dominates with Super Xiaoai Pro
Xiaomi's Super Xiaoai Pro emerged as the clear market leader during the shopping festival, securing the top position in single product sales. Its advanced AI capabilities provide:
- More humanized interactions
- Superior voice recognition
- Context-aware responses
Baidu's Competitive Offerings
Not to be outdone, Baidu launched several new products in May featuring their Wenxin Large Model technology, including:
- Da Jin Gang Pro smart speaker
- Smart health screen devices These products have quickly gained traction in the competitive market.
Market Outlook
The integration of AI large models represents a qualitative leap for smart speakers after four years of decline. Consumers are demonstrating willingness to pay premium prices for:
- Enhanced functionality
- More natural interactions
- Continuous learning capabilities
Industry analysts predict sustained growth as AI technology continues advancing.
Key Points:
- Smart speaker sales grew 7.5% YoY during 2025 618 festival
- AI-equipped models now comprise nearly 40% of market share
- Xiaomi's Super Xiaoai Pro leads in single product sales
- Baidu's Wenxin-powered devices show strong potential
- Advanced AI features driving premiumization of category