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Universal Music and ElevenLabs Join Forces to Launch Licensed AI Music Platform

Universal Music and ElevenLabs Join Forces to Launch Licensed AI Music Platform

In a move that could reshape how music is made and enjoyed, Universal Music Group (UMG) and AI audio company ElevenLabs have announced a strategic partnership to build a licensed AI music platform. The deal, revealed on September 10, marks the first time a major record label has formally teamed up with an AI audio startup.

The platform, still in development, will let fans create music alongside their favorite artists and songwriters. Think remixes, medleys, new interpretations, and even personalized voice experiences—all built on officially licensed music. Both companies plan to roll out more products and immersive fan experiences down the line.

For UMG Chairman and CEO Lucian Grainge, the collaboration is about keeping artists and fans at the center of innovation. He believes responsible AI can help people discover music, deepen artist-fan connections, and open new revenue streams for the creative community. ElevenLabs' technical expertise, he adds, brings fresh energy to UMG's growing partner ecosystem.

The partnership signals a shift in how the music industry views AI. Instead of fighting the technology, UMG is embracing it—with guardrails. By working with ElevenLabs, the label aims to ensure artists are compensated and their work is used ethically. It's a delicate balance, but one that could set a precedent for others.

Key Points:

  • UMG and ElevenLabs form first major label-AI startup partnership.
  • New platform will offer licensed remixes, medleys, and personalized voice experiences.
  • Artists and songwriters will be compensated; fans get innovative ways to engage.
  • Move signals industry shift toward responsible AI adoption.