Siro Secures $50M to Revolutionize Face-to-Face Sales with AI
In an era dominated by digital sales tools, Siro is bringing artificial intelligence to the often-overlooked world of face-to-face selling. The company recently announced a $50 million Series B funding round led by SignalFire, with participation from 01Advisors, StepStone Group, and existing investors including CRV and Index Ventures.
How Siro Transforms In-Person Sales Siro's mobile app allows sales representatives to record their client conversations during in-person meetings. The platform's AI then transcribes and analyzes these interactions, identifying key insights, training opportunities, and revenue-generating patterns. This technology sheds light on what actually happens during critical sales moments at construction sites, showrooms, or across conference tables.
Early adopters report impressive results: a 36% boost in closing rates, 30% reduction in sales team turnover, and training cycles shortened by 90%. "We're digitizing the 'dark matter' of face-to-face sales," explains Wayne Hu of SignalFire. "Siro creates industry-specific data advantages that simply didn't exist before."
From Sales Floor to Startup Founded in 2020 by former Cutco sales star and McKinsey consultant Jake Cronin, Siro now serves hundreds of clients across home improvement, medical aesthetics, and wholesale distribution sectors. "Sales transformed my life," Cronin shares. "This funding lets us build tools to help others achieve similar success through authentic human connections enhanced by AI."
The fresh capital will accelerate product development and expand Siro's engineering, sales, and customer success teams. As businesses increasingly seek competitive edges beyond digital channels, Siro positions itself as the bridge between traditional relationship selling and cutting-edge analytics.
Key Points
- $50 million Series B round led by SignalFire with participation from multiple investors
- AI platform analyzes in-person sales conversations for actionable insights
- Clients see 36% higher close rates and significantly reduced training time
- Targets industries where personal relationships drive sales
- Founder brings unique blend of frontline sales experience and consulting expertise