SenseTime and Chenghai Launch First AI + Toy Industrial Base
SenseTime and Chenghai Forge Groundbreaking AI Toy Industrial Base
On July 29, 2025, SenseTime, a leading artificial intelligence company, signed a strategic cooperation agreement with the People's Government of Chenghai District in Shantou City, Guangdong Province. The partnership aims to create China's first "AI + Toys" industrial base, marking a significant leap in integrating AI technology with the traditional toy industry.
A New Era for Toy Manufacturing
Chenghai, globally recognized as a hub for toy production, hosts over 60,000 toy businesses with an annual output exceeding 50 billion yuan—accounting for half of China's domestic market. Known for brands like "Super Wings," Chenghai has consistently driven industrial transformation through innovation. The collaboration with SenseTime is expected to elevate the district's capabilities in smart design, manufacturing, and consumer engagement, transitioning it from a "strong manufacturing district" to a "smart manufacturing district."
Strategic Framework: Three Centers + Ten Platforms
The agreement outlines a comprehensive framework dubbed "Three Centers + Ten Platforms" to serve as the foundation for the AI-driven toy industry. Key components include:
AI + Toys Solutions Center: Leveraging SenseTime's cutting-edge technology, this center will offer plug-and-play AI solutions for Chenghai's vast network of toy manufacturers, enabling seamless smart upgrades.
AI + Toys Industry Development Center: This hub will provide robust computing power and application support, facilitating services like AI-powered personalized customization and specialized training programs.
Chenghai (Shenzhen) Innovation Aggregation Center: Dual industrial bases in Chenghai and Shenzhen will attract top-tier enterprises and resources, fostering a thriving ecosystem for AI-integrated toys.
Global Implications and Future Prospects
The partnership not only aims to revolutionize China's toy industry but also sets a potential benchmark for global smart manufacturing. By combining AI innovation with traditional craftsmanship, the project could serve as a "Chinese model" for other industries seeking digital transformation.
Looking ahead, SenseTime and Chenghai plan to expand their collaboration, exploring further applications of AI in manufacturing. This initiative aligns with China's broader strategy to enhance traditional industries through digitalization, intelligence, and globalization.
Key Points:
- SenseTime and Chenghai District launch China's first AI + Toys industrial base.
- The project focuses on smart design, manufacturing, and consumer experiences.
- Framework includes three centers: Solutions, Development, and Innovation Aggregation.
- Aims to position Chenghai as a global leader in smart toy manufacturing.
- Potential to influence global standards for AI-driven industrial transformation.